10 Small Business Opportunities Created by the Home Party Trend
Since the home party is set in someone’s home, it promotes a comfortable at homely feel. And usually, all of the attendees are friends or relatives of the host, so everyone feels at ease. This creates a fun and enjoyable atmosphere for everyone present. And the people are more receptive to the sponsor’s marketing message.
In addition, asides the direct sales that will occur at the party, there are also sales leads. Since the sponsor is marketing its products to the attendees, they are able to learn the benefits of the products. They are also able to see, feel, smell, and hear why the sponsor’s products are superior to other similar offers available.
Moreover, home parties end in a win-win for both the host and the sponsoring business. The sponsoring business is able to market its products to potential customers—and even make a good number of sales—while the host is rewarded with a substantial gift for hosting the party. In addition, some businesses will give the host 10 percent of the total sales from the party either in cash or free merchandise. So, the business markets its products at low cost, and the host catches fun and gets valuable gifts without spending a dime.
How Effective are Home Parties?
According to Entrepreneur.com, home parties now account for over 30 percent of the over $30 billion generated through direct sales in the United States. In 2004, 13.6 million Americans bought goods sold at home parties, and the number keeps increasing each year. And the story is about the same in many other countries.
Since home parties started becoming popular, both individuals and businesses are making more money from them. While businesses sell more products by sponsoring home parties, some individuals have made a business out of home parties by charging businesses a fee for hosting home parties in their homes. Other individuals make money by linking businesses looking for home party hosts to individuals looking to host home parties for such businesses.
Home party business opportunities abound. But here are the top 10 business opportunities that have generated the most sales and profits through home parties:
- Candle making
- Skin care/ make-up products
- Pet care products
- Kitchen aids and appliances
- Adult products (sex toys, etc.)
- Arts and crafts