Business start up: How to Open a Vintage Clothing Store

<img class=”alignleft size-medium wp-image-1275″ src=”×180.jpg” alt=”Vintage-pop-up” width=”300″ height=”180″ />Fashion trends come and go…and come again, which is why learning how to open a vintage clothing store is a great business idea for a stylish entrepreneur. Vintage clothing is the term used for new or used clothing items from a past era. Fashion is cyclical and trends from the past tend to be trendy once again even decades later. Young people seem most interested in resurrecting trends from the past, but older adults will also be attracted to a nice second-hand store for a hip vintage fashion item. You will first need to find a storefront location and secure funding for rent and inventory. Scour garage sales, estate sales, second-hand shops and the internet for high quality gently worn items. Also research what current designers are putting out items reminiscent of the past and purchase a few items from their lines to sell in your store.

Opening a vintage clothing store will take some thought and planning so it’s important that you have a business plan that will help you to focus your efforts. Be sure you have a clear method of obtaining your inventory since it is a little trickier than buying from a distributor and stocking items in a boutique. In addition to clothing, you should try to find vintage accessories like handbags, sunglasses and shoes to complement your clothing and to attract more customers. Advertise your business in the phone book, newspaper and in magazines that target your market. Post flyers in neighborhood parks and community centers to attract a younger clientele. Aside from your regular customers, you can expect to be busier around Halloween as customers will be looking for vintage items to use as costumes. Be sure your store is fully stocked at that time of year and even include some flashier items that wouldn’t ordinarily be worn day-to-day. With a good stock of quality vintage clothing, you’ll find your customers will come back again and again for something unique from your collection.

A Day in the Life of a Vintage Clothing Business Owner:

Your day will begin by making sure your displays are properly arranged before opening the doors. You will spend your day helping customers find just the right item for their needs. If you have staff, you will oversee their work to be sure they are giving your customers topnotch service. On days you are closed, you will work on securing more inventory and marketing your business.

About Your Customers:

Your customers will be individuals looking for vintage clothing and accessories for everyday wear or for use as a costume.

What You Need to Start:

  • Business plan
  • Funding
  • Storefront
  • Marketing materials
  • Inventory
  • Staff (optional)
  • Computer with finance software

The Good:

  • Vintage stores are very popular.
  • Much of your inventory can be purchased inexpensively.
  • A vintage clothing store is a fun atmosphere.
  • It’s rewarding to help customers find just what they’re looking for.
  • You can expect a bump in traffic around Halloween.

The Bad:

  • The start-up investment is high.
  • Finding enough items to keep your store stocked can be challenging.


You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *