Coffee Franchises Opportunities: Rock ‘n’ Joe Franchise

<img class=”alignleft size-full wp-image-1282″ src=”” alt=”rock jow” width=”200″ height=”71″ />Single and multi-unit franchise opportunities available in East Coast states of the U.S.
Business Type:Franchise.
Minimum Cash Required:$100,000.
Financing Assistance:Yes, through a third party.
Training Provided:Yes.

It’s a cool place for people who love good coffee, good food and good music to kick back and relax. Rock ‘n’ Joe’s bistro is all about creative excellence. Listen to the best rock & roll from the past 40 years while you enjoy premium coffee and a specialty sandwich. In between sips of your favorite specialty coffee drink, check out the rock memorabilia that covers our walls. From the ambience to the service, every note in the Rock ‘n’ Joe experience is the perfect harmony of upscale and inviting. For entrepreneurs with a passion for great food, drink and rock music, Rock ‘n’ Joe is more than the hippest hangout in town; it’s an opportunity for a whole new lifestyle.

Much of Rock ‘n’ Joe’s success comes from a commitment to a high quality product. Our coffee blend recipes are developed with superior quality, color, texture and taste in mind. We utilize a #1 Arabica bean which is a far superior coffee bean. In fact, there are 5 levels of Arabica coffee. We use the best #1 Arabica bean in all of our blends. The result is a consistently better customer experience that keeps people coming back for more.
Now ask the other popular coffeehouses – you know who they are – what quality of coffee bean they use. You’ll soon find out why Rock ‘n’ Joe has continuously won awards for its superior premium coffee quality. If you want the best, you have to use the best ingredients, period! We realize it’s cheaper for large chains to use a lower grade Arabica bean. After all, many people aren’t aware of the various quality “grade” levels. But, make no mistake about it, you can sure taste the difference! Ask our loyal patrons who have been customers for over 20 years.

According to the Specialty Coffee Association of America (SCAA), the number of specialty coffee drinkers has risen in the last five years from 9% to 16% of the adult population. In 2003, the SCAA estimates that coffeehouses sold a whopping $6.12 billion worth of specialty coffee.

Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market. Coffee drinkers in the United States each consume 3.1 cups of coffee per day or over 400 million cups of coffee per day in total, making the United States the leading consumer of coffee in the world.

50% of the population, equivalent to 150 million Americans, drinks espresso, cappuccino, latte or iced/cold coffees. The average espresso drive-thru business sells approximately 200-300 cups of espresso and coffee-based drinks per day at an average $3.45. Independent coffee shops manage to sell 31% of espresso-based drinks, while the rest is brewed coffee at an average price of $2.38.

For the right person, a Rock ‘n’ Joe franchise can be both a profitable business and a rewarding lifestyle. This could be the right opportunity for you if you are a coffee and music lover with an energetic and outgoing personality. You should also have a passion for retail sales, customer service and building relationships. A commitment to excellence, integrity and honesty is a must, as is a track record of maturity, sound judgment and stability. Previous experience in management, retail sales or food service is a plus but is not required. You may be financially ready to take on this opportunity if you have a net worth of at least $250,000, with $100,000 in liquid assets.

Our top rankings and awards

The Specialty Coffee Association of America (SCAA) launched the “Golden Cup” award in the 1980s as a way to significantly raise the quality of coffee being sold across America. It was figured that only a few coffeehouses could ever meet such lofty standards in the quality of beans, as well as in the specific protocols to properly grind and brew the coffee. It is with a tremendous level of satisfaction that Rock ‘n’ Joe coffeehouse was named a winner of the “Golden Cup”. Rock ‘n’ Joe joins a small handful of coffeehouses and restaurants across the country earning the prestigious designation.

Our signature coffee is a tremendous source of pride for us. This award reinforces the fact that Rock ‘n’ Joe consistently provides one of the best cups of coffee around. Period. Rock ‘n’ Joe offers a signature blend of coffee with a smooth taste; it’s a smart alternative to the specialty coffee chains that are known for the powerful, burnt taste of their brews.
Along with its secret bean selection and roasting technique, Rock ‘n’ Joe coffees are made with specially-treated water – a key component for consistently rich, flavorful drip coffee. For the Golden Cup, Rock ‘n’ Joe prepares its coffee according to the SCAA’s precise brewing standards, and had to submit water samples and brewed coffee for laboratory analysis. SCAA officials analyze the water samples to determine the amount of minerals in the water; they also study the ratio of water to coffee. Only samples found to be within the SCAA’s prescribed limits qualify for the Golden Cup award.


You will receive both in-store and classroom training for all aspects of our business including coffee and food preparation, sales and marketing techniques, and administrative and office matters. We will also provide support prior to, during and after you open your own location.
We set up a day-long event for you to visit with our 24-member support team at ourFranchise Support Center in Pittsburgh. These people will be supporting you in the future in every phase of your store development and ongoing operations, so meeting them and discussing every aspect of the opportunity is key to both parties gaining an understanding of the potential for a mutual partnership.

As a new Rock ‘n’ Joe franchisee, you will have a franchise consultant who is trained to provide expert assistance during your new store opening. Your consultant will also give you personal on-going operations support, including quality assurance, marketing, business management and special help with new promotions and product roll-outs. It’s just a better way to do business. Everybody wins!


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