Coolest New Businesses In New York City

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Leisure Life NYC

559 Myrtle Ave., Brooklyn

What it is: Outdoor-inspired apparel with complimentary beer, vodka, and music.

Why it’s cool: Leisure Life NYC creates a unique retail experience that is geared toward professional men who enjoy a rugged look and lifestyle. Clothing and accessories lean on the vintage side, and they are curated from the Clinton Hill store’s own in-house brand products as well as lesser-known progressive brands. The shopping experience comes with complimentary beer or vodka and music by DJs.

Kelvin Natural Slush

Visit their website for stops in New York

What it is: Natural and delicious slushies.

Why it’s cool: Unlike the slushies you’ll find at 7-Eleven or other dispensers of crushed-ice beverages, the ones sold on the Kelvin Natural Slush truck are all-natural, with no artificial colors or additives. Slush flavors come in spicy ginger, tangy citrus, and green & black tea, and they can be made with fruit puree add-ins like açai, papaya, lychee, or white peach.


Wherever you are in New York

What it is: On-demand, affordable in-home stylists.

Why it’s cool: GLAMSQUAD lets you schedule blowouts and hair styling appointments that take place in your own home or office. When you book your appointment, a trained stylist comes to you equipped with all the tools and products needed to give you a great blowout, up-do, or other style.

GLAMSQUAD also books make-up artists to give you a polished look for day or night. Services start at $50.

Blue Apron

Online, based in New York

What it is: A godsend for lazy chefs.

Why it’s cool: Blue Apron uses a recent concept in grocery shopping that delivers all the ingredients you need to cook a meal right to your apartment. Members can sign up for a weekly subscription service and have fresh ingredients delivered (for free!) that will make three meals in just the right proportions. The company also promises that each meal takes 35 minutes or less to prepare.

Black Seed Bagels

170 Elizabeth St., Manhattan

What it is: A gourmand’s bagelry.

Why it’s cool: Black Seed takes one of New York’s most beloved establishments — the bagel shop — and puts a high-end twist on it. Their Soho shop produces quality, Montreal-style bagels that you can top with shmears like tobiko caviar cream cheese or almond butter, in addition to their beet-cured lox.

Black Seed just recently also started serving bagel breakfast sandwiches with baked eggs, Mile End bacon, and avocado.


78 Franklin St., Manhattan

What it is: A cycling studio with a pool.

Why it’s cool: The first of its kind, AQUA uses water as an effective and intense resistance. State-of-the-art cycling bikes immersed in a candlelit pool offer a challenging yet energizing workout for fitness gurus and amateurs alike who are looking to shake up their routines.


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